| Foreword |
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xi | |
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| Introduction This Is Not Business as Usual |
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How Using Your Creative Intuition Will Make You More Successful in Business |
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1 | (12) |
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Chapter 1 Starting from the Top |
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The Skinny on the Right-Brain Business Plan Process and Structure |
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13 | (18) |
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Chapter 2 Crafting Your Business Vision and Values |
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Where Is Your Business Headed, and What Do You and Your Company Stand For? |
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31 | (18) |
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Chapter 3 Painting Your Business Landscape |
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It's a Big World Out There --- Where Do You and Your Business Fit In? |
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49 | (24) |
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Chapter 4 Getting the Word Out with Marketing |
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Find and Connect with Your Perfect Customers |
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73 | (26) |
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Chapter 5 Managing the Moola - Color by Numbers |
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Develop a Financial Plan with Fun and Flair |
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99 | (24) |
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Chapter 6 Corralling Your Creative Cohorts |
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Build a Creative Playground of Business Support So You Don't Have to Go It Alone |
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123 | (24) |
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Chapter 7 Action Planning - Where the Rubber Meets the Road |
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Make Your Plan Real with Goals, Strategies, and Action Steps |
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147 | (18) |
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Chapter 8 Weaving It All Together |
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Put the Finishing Touches on Your Right-Brain Business Plan |
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165 | (18) |
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Chapter 9 Maintaining the Magic and Momentum |
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Keep Your Right-Brain Business Plan Alive |
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183 | (20) |
| Glossary |
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203 | (2) |
| Resources |
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205 | (4) |
| Featured Right-Brain Entrepreneurs |
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209 | (2) |
| Acknowledgments |
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211 | (2) |
| Index |
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213 | (10) |
| About the Author |
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223 | |