Table of Contents for Inside Apple : How America's Most Admired--and Secretive--Company Really Works


Chart: Apple's Core viii
1 Rethink Leadership
1(30)
2 Embrace Secrecy
31(18)
3 Focus Obsessively
49(16)
4 Stay Start-Up Hungry
65(22)
5 Hire Disciples
87(26)
6 Own Your Message
113(26)
7 Overwhelm Friends/Dominate Foes
139(16)
8 Plan for After Your Successor
155(22)
9 Inspire Imitators
177(12)
10 One More Thing
189(20)
Acknowledgments 209(4)
Author's Note 213(2)
Index 215(8)
About the Author 223