Table of Contents for Heart, Smarts, Guts and Luck : What It Takes to Be an Entrepreneur and Build a Great Business


Our Purpose and a Guide to This Book ix
1 Traits and Profiles of Great Entrepreneurs
1(10)
2 Heart: Winning with the Heart
11(28)
3 Smarts: IQ Is Only the Beginning
39(34)
4 Guts: How to Initiate, Endure, and Evolve
73(28)
5 Luck's Inevitable Role in Business-Building
101(32)
6 Business Archetypes and Iconoclasts
133(16)
7 Putting It All Together
149(12)
8 True North Questions for Reflection
161(16)
9 Wisdom Manifestos
177(18)
10 E.A.T.: Take the Self-Assessment Survey
195(6)
Wrapping It All Up 201(6)
Notes 207(4)
Notes & Sketches 211(4)
Index 215(18)
Acknowledgments 233(2)
About the Authors 235