Table of Contents for How to Write a Business Plan


Setting the Stage 1(6)
What Kind of Plan Do You Need?
2(2)
Meet Antoinette
4(1)
Getting Started
5(1)
And a Few More Words
5(2)
1 Benefits of Writing a Business Plan
7(6)
What Is a Business Plan?
8(1)
Why Write a Business Plan?
8(3)
Issues Beyond the Plan
11(2)
2 Do You Really Want to Own a Business?
13(12)
Introduction
14(1)
Self-Evaluation Exercises
15(6)
How to Use the Self-Evaluation Lists
21(1)
Reality Check: Banker's Analysis
22(3)
3 Choosing the Right Business
25(36)
Introduction
26(1)
Know Your Business
26(2)
Be Sure You Like Your Business
28(1)
Describe Your Business
29(8)
Taste, Trends, and Technology: How Will the Future Affect Your Business?
37(5)
Break-Even Analysis: Will Your Business Make Money?
42(18)
What You Have Accomplished
60(1)
4 Potential Sources of Money to Start or Expand Your Small Business
61(36)
Introduction
63(1)
Ways to Raise Money
63(11)
Common Money Sources to Start or Expand a Business
74(12)
Now That You've Proven Yourself, How About Expanding?
86(4)
If No One Will Finance Your Business, Try Again
90(1)
Secondary Sources of Financing for Start-Ups or Expansions
91(5)
Conclusion
96(1)
5 Your Resume and Financial Statement
97(30)
Introduction
98(1)
Draft Your Business Accomplishment Resume
98(10)
Draft Your Personal Financial Statement
108(19)
6 Your Profit and Loss Forecast
127(26)
Introduction
128(1)
What Is a Profit and Loss Forecast?
129(1)
Determine Your Average Cost of Sales
130(4)
Complete Your Profit and Loss Forecast
134(16)
Review Your Profit and Loss Forecast
150(3)
7 Your Cash Flow Loss Forecast and Capital Spending Plan
153(24)
Introduction
154(3)
Prepare Your Capital Spending Plan
157(2)
Prepare Your Cash Flow Forecast
159(13)
Required Investment for Your Business
172(1)
Check for Trouble
172(5)
8 Write Your Marketing and Personnel Plans
177(22)
Introduction
178(1)
Marketing Plan
178(15)
Personnel Plan
193(6)
9 Editing and Finalizing Your Business Plan
199(16)
Introduction
200(1)
Decide How to Organize Your Plan
200(2)
Write Final Portions of Your Plan
202(7)
Create the Appendix
209(2)
Create Title Page and Table of Contents
211(1)
Complete Your Final Edit
211(2)
Consider Using a Business Consultant
213(2)
10 Selling Your Business Plan
215(14)
How to Ask for the Money You Need
216(3)
How to Approach Different Backers
219(5)
What to Do When Someone Says "Yes"
224(1)
Plan in Advance for Legal Details
225(4)
11 After You Open---Keeping on the Path to Success
229(12)
Introduction
230(1)
Watch Out for Problem Areas
230(7)
Getting Out of Business
237(4)
12 Good Resources for Small Businesses
241(24)
Introduction
243(1)
Business Consultants
243(3)
Books
246(9)
Pamphlets
255(1)
Magazines---Continuing Small Business Help
255(1)
Computers and Business
256(4)
Online Business Resources
260(3)
Formal Education
263(2)
Appendixes
A Business Plan for a Small Service Business
265(16)
B Business Plan for a Manufacturing Business
281(18)
C Business Plan for Project Development
299(10)
Introduction
303(1)
Market Value of the House on Completion
303(1)
Terms of the Expected Sale
303(1)
Title to the Property
304(1)
Costs to Remodel the Property
304(3)
Sales Price
307(1)
Cash Flow
307(2)
D How to Use the Interactive Forms
309(4)
Editing RTFs
310(1)
Files on the Book's Companion Page
311(2)
Index 313