Table of Contents for How to Write a Business Plan


Your Legal Companion 1(4)
1 Benefits of Writing a Business Plan
5(6)
What Is a Business Plan?
6(1)
Why Write a Business Plan?
6(2)
Issues Beyond the Plan
8(3)
2 Do You Really Want to Own a Business?
11(10)
Introduction
12(1)
Self-Evaluation Exercises
13(4)
How to Use the Self-Evaluation Lists
17(1)
Reality Check: Banker's Analysis
17(4)
3 Choosing the Right Business
21(28)
Introduction
22(1)
Know Your Business
22(2)
Be Sure You Like Your Business
24(1)
Describe Your Business
24(6)
Taste, Trends, and Technology: How Will the Future Affect Your Business?
30(4)
Break-Even Analysis: Will Your Business Make Money?
34(13)
What You Have Accomplished
47(2)
4 Potential Sources of Money to Start or Expand Your Small Business
49(28)
Introduction
51(1)
Ways to Raise Money
51(8)
Common Money Sources to Start or Expand a Business
59(9)
Additional Money Sources for an Existing Business
68(2)
If No One Will Finance Your Business, Try Again
70(2)
Secondary Sources of Financing for Start-Ups or Expansions
72(3)
Conclusion
75(2)
5 Your Resume and Financial Statement
77(24)
Introduction
78(1)
Draft Your Business Accomplishment Resume
78(7)
Draft Your Personal Financial Statement
85(16)
6 Your Profit and Loss Forecast
101(20)
Introduction
102(1)
What Is a Profit and Loss Forecast?
102(1)
Determine Your Average Cost of Sales
103(3)
Complete Your Profit and Loss Forecast
106(13)
Review Your Profit and Loss Forecast
119(2)
7 Your Cash Flow Forecast and Capital Spending Plan
121(18)
Introduction
122(1)
Prepare Your Capital Spending Plan
123(2)
Prepare Your Cash Flow Forecast
125(10)
Required Investment for Your Business
135(1)
Check for Trouble
136(3)
8 Write Your Marketing and Personnel Plans
139(18)
Introduction
140(1)
Marketing Plan
140(12)
Personnel Plan
152(5)
9 Editing and Finalizing Your Business Plan
157(14)
Introduction
158(1)
Decide How to Organize Your Plan
158(1)
Write Final Portions of Your Plan
159(6)
Create the Appendix
165(1)
Create Title Page and Table of Contents
166(1)
Complete Your Final Edit
166(2)
Consider Using a Business Consultant
168(3)
10 Selling Your Business Plan
171(12)
How to Ask for the Money You Need
172(2)
How to Approach Different Backers
174(4)
What to Do When Someone Says "Yes"
178(1)
Plan in Advance for Legal Details
179(4)
11 After You Open---Keeping on the Path to Success
183(10)
Introduction
184(1)
Watch Out for Problem Areas
184(5)
Getting Out of Business
189(4)
12 Good Resources for Small Businesses
193(18)
Introduction
194(1)
Business Consultants
194(2)
Books
196(7)
Pamphlets
203(1)
Magazines---Continuing Small Business Help
203(1)
Computers and Business
203(3)
Online Business Resources
206(3)
Formal Education
209(2)
Appendixes
A Business Plan for a Small Service Business
211(16)
B Business Plan for a Manufacturing Business
227(18)
C Business Plan for Project Development
245(10)
D How to Use the CD-ROM
255
Installing the Files Onto Your Computer
256(1)
Using the Business Plan Files
257(1)
Using the Spreadsheets
258(2)
Forms on the CD-ROM
260
Index