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1 Your Fundraising Companion |
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1 | (4) |
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5 | (50) |
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7 | (26) |
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33 | (10) |
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Fundraising Equipment and Technology |
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43 | (12) |
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3 Developing Your Fundraising Plan |
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55 | (30) |
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Getting Started: Set Your Fundraising Goal |
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57 | (12) |
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Evaluate Your Nonprofit's Fundraising Assets |
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69 | (6) |
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Develop Your Fundraising Strategy |
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75 | (8) |
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83 | (2) |
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4 Attracting Individual Supporters |
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85 | (58) |
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Make Your Organization Look Support Worthy |
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87 | (9) |
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Understand What Motivates Your Supporters |
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96 | (11) |
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107 | (36) |
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5 How to Keep the Givers Giving |
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143 | (26) |
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Thank Your Supporters (and Help Them Satisfy the IRS) |
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145 | (3) |
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Communicate Your Essential Message |
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148 | (13) |
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Invite Supporters to Get More Involved |
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161 | (1) |
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162 | (4) |
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When to Call Your Supporters |
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166 | (3) |
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6 Midscale and Major Donors |
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169 | (44) |
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171 | (6) |
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Get to know Your Existing Supporters |
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177 | (6) |
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Annual Renewals of Support |
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183 | (2) |
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Lectures, Small Events, and Parties for Major Supporters |
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185 | (4) |
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189 | (18) |
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Setting Up a Focused Major Gifts Campaign |
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207 | (6) |
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7 Funds From the Great Beyond: Bequests and Legacy Gifts |
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213 | (28) |
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How to Attract Legacy Gifts |
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216 | (2) |
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Handling Simple Inheritance Gifts |
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218 | (8) |
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First Steps Toward Attracting Inheritance Gifts |
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226 | (10) |
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Preview of Other Legacy Giving Arrangements |
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236 | (5) |
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241 | (52) |
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245 | (20) |
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Choose the Right Event for Your Organization |
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265 | (3) |
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Keep It Green: Attend to Environmental Issues |
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268 | (3) |
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Develop a Realistic Budget |
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271 | (5) |
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Plan and Pace Event Activities |
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276 | (8) |
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Deal With Risks and Liability Issues |
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284 | (3) |
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Last-Minute Tasks and Tips |
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287 | (2) |
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289 | (4) |
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9 Raising Money Through Business or Sales Activities |
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293 | (46) |
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Tax Rules for Business Activities |
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296 | (7) |
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Learn From Other Nonprofits Experience |
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303 | (10) |
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Develop Your Own Great---And Low-Risk---Business Idea |
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313 | (7) |
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Measure Your Ideas Against Reality |
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320 | (5) |
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Final Planning and Test Runs |
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325 | (8) |
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Licensing, Sponsorships, and Other Relationships With Existing Businesses |
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333 | (4) |
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337 | (2) |
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10 Seeking Grants From Foundations, Corporations, and Government |
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339 | (50) |
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340 | (7) |
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347 | (16) |
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The Proposal Process, From Query Letter Onward |
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363 | (22) |
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Follow Up With the Funder |
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385 | (2) |
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387 | (2) |
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11 Creating Printed Communications Materials |
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389 | (16) |
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391 | (1) |
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392 | (4) |
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396 | (9) |
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12 Designing Your Website to Draw in Donors |
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405 | (20) |
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Basic Contact Information |
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408 | (1) |
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Your Organization's Personality |
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409 | (3) |
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412 | (2) |
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414 | (3) |
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Donation Information and Opportunities |
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417 | (5) |
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Information on Where the Money Goes |
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422 | (1) |
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Information About Funders and Donors |
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422 | (1) |
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423 | (2) |
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13 Outreach by Traditional and Social Media |
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425 | (46) |
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Placing Your Organization's Stories With Traditional Media |
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426 | (2) |
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428 | (5) |
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Who to Approach With Your Story |
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433 | (10) |
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Pitching and Placing Stories |
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443 | (13) |
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Protecting Yourself in Media Interactions |
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456 | (5) |
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Making Your Own News: Social Media |
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461 | (10) |
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471 | (22) |
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Fundraising Worksheet 1 Sample Cost Analysis |
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Fundraising Worksheet 2 Fundraising Assets |
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Fundraising Worksheet 3 Fundraising Strategy Chart |
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Fundraising Worksheet 4 Mailing Evaluation |
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Fundraising Worksheet 5 Meeting Checklist |
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Fundraising Worksheet 6 Projected Special Event Expenses |
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Fundraising Worksheet 7 Projected Special Event Income |
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Fundraising Worksheet 8 Grant Priorities Summary Chart |
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Fundraising Worksheet 9 Grant Prospects Research Overview |
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Fundraising Worksheet 10 Check Your Website's Fundraising Effectiveness |
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| Index |
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493 | |