Table of Contents for Effective Fundraising for Nonprofits : Real-World Strategies That Work


1 Your Fundraising Companion
1(4)
2 Fundraising Tools
5(50)
Fundraising People
7(26)
Fundraising Skills
33(10)
Fundraising Equipment and Technology
43(12)
3 Developing Your Fundraising Plan
55(30)
Getting Started: Set Your Fundraising Goal
57(12)
Evaluate Your Nonprofit's Fundraising Assets
69(6)
Develop Your Fundraising Strategy
75(8)
Create the Final Plan
83(2)
4 Attracting Individual Supporters
85(58)
Make Your Organization Look Support Worthy
87(9)
Understand What Motivates Your Supporters
96(11)
Bring in New Supporters
107(36)
5 How to Keep the Givers Giving
143(26)
Thank Your Supporters (and Help Them Satisfy the IRS)
145(3)
Communicate Your Essential Message
148(13)
Invite Supporters to Get More Involved
161(1)
Analyze Your Donor Base
162(4)
When to Call Your Supporters
166(3)
6 Midscale and Major Donors
169(44)
Background Research
171(6)
Get to know Your Existing Supporters
177(6)
Annual Renewals of Support
183(2)
Lectures, Small Events, and Parties for Major Supporters
185(4)
One-on-One Meetings
189(18)
Setting Up a Focused Major Gifts Campaign
207(6)
7 Funds From the Great Beyond: Bequests and Legacy Gifts
213(28)
How to Attract Legacy Gifts
216(2)
Handling Simple Inheritance Gifts
218(8)
First Steps Toward Attracting Inheritance Gifts
226(10)
Preview of Other Legacy Giving Arrangements
236(5)
8 Special Events
241(52)
Survey of Special Events
245(20)
Choose the Right Event for Your Organization
265(3)
Keep It Green: Attend to Environmental Issues
268(3)
Develop a Realistic Budget
271(5)
Plan and Pace Event Activities
276(8)
Deal With Risks and Liability Issues
284(3)
Last-Minute Tasks and Tips
287(2)
After the Event
289(4)
9 Raising Money Through Business or Sales Activities
293(46)
Tax Rules for Business Activities
296(7)
Learn From Other Nonprofits Experience
303(10)
Develop Your Own Great---And Low-Risk---Business Idea
313(7)
Measure Your Ideas Against Reality
320(5)
Final Planning and Test Runs
325(8)
Licensing, Sponsorships, and Other Relationships With Existing Businesses
333(4)
The Next Steps
337(2)
10 Seeking Grants From Foundations, Corporations, and Government
339(50)
Understand the Funders
340(7)
Research Grant Prospects
347(16)
The Proposal Process, From Query Letter Onward
363(22)
Follow Up With the Funder
385(2)
Grant Renewals
387(2)
11 Creating Printed Communications Materials
389(16)
Brochures
391(1)
Newsletters
392(4)
Annual Reports
396(9)
12 Designing Your Website to Draw in Donors
405(20)
Basic Contact Information
408(1)
Your Organization's Personality
409(3)
Freshness
412(2)
Content
414(3)
Donation Information and Opportunities
417(5)
Information on Where the Money Goes
422(1)
Information About Funders and Donors
422(1)
Tracking Users
423(2)
13 Outreach by Traditional and Social Media
425(46)
Placing Your Organization's Stories With Traditional Media
426(2)
What Makes a Good Story
428(5)
Who to Approach With Your Story
433(10)
Pitching and Placing Stories
443(13)
Protecting Yourself in Media Interactions
456(5)
Making Your Own News: Social Media
461(10)
Appendix
A Worksheets
471(22)
Fundraising Worksheet 1 Sample Cost Analysis
Fundraising Worksheet 2 Fundraising Assets
Fundraising Worksheet 3 Fundraising Strategy Chart
Fundraising Worksheet 4 Mailing Evaluation
Fundraising Worksheet 5 Meeting Checklist
Fundraising Worksheet 6 Projected Special Event Expenses
Fundraising Worksheet 7 Projected Special Event Income
Fundraising Worksheet 8 Grant Priorities Summary Chart
Fundraising Worksheet 9 Grant Prospects Research Overview
Fundraising Worksheet 10 Check Your Website's Fundraising Effectiveness
Index 493