Table of Contents for Effective Fundraising for Nonprofits : Real-World Strategies That Work


Your Fundraising Companion
1(4)
Fundraising Tools
5(50)
Fundraising People
7(26)
Fundraising Skills
33(10)
Fundraising Equipment and Technology
43(12)
Developing Your Fundraising Plan
55(30)
Getting Started: Set Your Fundraising Goal
58(11)
Evaluate Your Nonprofit's Fundraising Assets
69(6)
Develop Your Fundraising Strategy
75(8)
Create the Final Plan
83(2)
Attracting Individual Supporters
85(56)
Make Your Organization Look Support-Worthy
87(9)
Understand What Motivates Your Supporters
96(10)
Bring in New Supporters
106(35)
How to Keep the Givers Giving
141(26)
Thank Your Supporters
143(3)
Communicate Your Essential Message
146(12)
Invite Supporters to Get More Involved
158(1)
Analyze Your Donor Base
159(3)
When to Call Your Supporters
162(5)
Midscale and Major Donors
167(44)
Background Research
169(7)
Get to Know Your Existing Supporters
176(7)
Annual Renewals of Support
183(1)
Lectures, Small Events, and Parties for Major Supporters
184(5)
One-on-One Meetings
189(17)
Setting Up a Focused Major Gifts Campaign
206(5)
Funds From the Great Beyond: Bequests and Planned Gifts
211(28)
How to Attract Inheritance and Other Planned Gifts
214(2)
Handling Simple Inheritance Gifts
216(8)
First Steps Toward Attracting Inheritance Gifts
224(11)
Preview of Other Planned Giving Arrangements
235(4)
Special Events
239(48)
Survey of Special Events
242(20)
Choose the Right Event for Your Organization
262(3)
Develop a Realistic Budget
265(5)
Plan and Pace Event Activities
270(8)
Deal With Risks and Liability Issues
278(3)
Last-Minute Tasks and Tips
281(2)
After the Event
283(4)
Raising Money Through Business or Sales Activities
287(48)
Tax Rules for Business Activities
290(8)
Learn From Other Nonprofits' Experience
298(12)
Develop Your Own Great---And Low-Risk---Business Idea
310(6)
Measure Your Ideas Against Reality
316(6)
Final Planning and Test Runs
322(7)
Licensing, Sponsorships, and Other Relationships With Existing Businesses
329(4)
The Next Steps
333(2)
Seeking Grants From Foundations, Corporations, and Government
335(52)
Understand the Funders
336(7)
Research Grant Prospects
343(16)
The Proposal Process, From Query Letter Onward
359(23)
Follow Up With the Funder
382(2)
Grant Renewals
384(3)
Creating Printed Communications Materials
387(16)
Brochures
389(3)
Newsletters
392(3)
Annual Reports
395(8)
Designing Your Website to Draw in Donors
403(22)
Basic Contact Information
406(1)
Your Organization's Personality
407(5)
Freshness
412(3)
Content
415(1)
Donation Information and Opportunities
416(5)
Information on Where the Money Goes
421(1)
Information About Funders and Donors
422(1)
Tracking Users
422(3)
Media Outreach
425(36)
What Makes a Good Story
427(6)
Who to Approach With Your Story
433(10)
Pitching and Placing Stories
443(13)
Protecting Yourself in Media Interactions
456(5)
A Appendix
461(23)
Fundraising Worksheet 1: Sample Cost Analysis
Fundraising Worksheet 2: Fundraising Assets
Fundraising Worksheet 3: Fundraising Strategy Chart
Fundraising Worksheet 4: Mailing Evaluation
Fundraising Worksheet 5: Meeting Checklist
Fundraising Worksheet 6: Projected Special Event Expenses
Fundraising Worksheet 7: Projected Special Event Income
Fundraising Worksheet 8: Grantseeking Chart
Fundraising Worksheet 9: Grants Worksheet
Fundraising Worksheet 10: Check Your Website's Fundraising Effectiveness
Fundraising Worksheet 11: Press Release Template
Index 484