Table of Contents for Business Plans Kit for Dummies


Introduction 1(4)
About This Book
1(1)
Foolish Assumptions
2(1)
Icons Used in This Book
3(1)
Beyond the Book
3(1)
Where to Go from Here
4(1)
Part I Getting Started with Business Plans
5(70)
Chapter 1 Starting Your Planning Engine
7(18)
Selling Yourself on the Importance of Planning
7(2)
Tallying up the benefits of having a plan
8(1)
Knowing what can go wrong without a plan
9(1)
The Anatomy of a Business Plan
9(3)
Business-plan contents from beginning to end
9(2)
Frequently asked business-plan questions
11(1)
Understanding Your Starting Position
12(2)
Planning for a start-up
13(1)
Planning for a solo business
13(1)
Planning to address changing conditions
14(1)
Planning to seize growth opportunity
14(1)
Setting Out Your Planning Objectives
14(2)
Defining your business-planning situation
15(1)
Making a wish list for your business plan
15(1)
Identifying Target Audiences and Key Messages
16(2)
Your audience
16(1)
Your message
17(1)
Business planning as a test drive
18(1)
Establishing Your Plan's Time Frame
18(2)
Committing to a schedule
18(1)
Defining milestones
19(1)
Preparing for the Real World
20(4)
Locating informative resources
20(2)
Seeking expert advice
22(1)
Sharing the load
22(1)
Staying on track
23(1)
Forms on the CD-ROM
24(1)
Chapter 2 Generating and Refining a Successful Business Idea
25(20)
Recognizing the Power of a Good Idea
26(4)
Knowing the difference between passion and profitability
26(1)
Turning a gig into a business
27(1)
Planning ahead: Great ideas take time
28(1)
Checking out the competition
29(1)
Brainstorming New Business Ideas
30(9)
Using the do-it-yourself idea blender
31(3)
Seeking creative solutions to tough challenges
34(1)
Inspiring team creativity (with or without donuts or bagels)
34(3)
Finding business ideas within your work environment
37(2)
Identifying Business Opportunities
39(2)
Listening to what customers have to say
39(1)
Spotting changes that open up new opportunities
39(1)
Testing your business ideas
40(1)
Narrowing your choices
41(1)
Doing Your First Reality Check
41(3)
Getting a second opinion
42(1)
Conducting a self-appraisal
42(2)
Forms on the CD-ROM
44(1)
Chapter 3 Defining Your Business Purpose and Structure
45(30)
Knowing What Business You're In
46(2)
Giving Your Company Its Mission
48(7)
Asking basic questions
48(2)
Framing your mission
50(1)
Crafting your mission
51(1)
Fixing a weak or ineffective mission statement
52(3)
Putting your mission to work
55(1)
Setting Goals and Objectives
55(5)
Comparing goals and objectives
55(1)
Approach #1 Tying goals to your mission
56(1)
Approach #2 Using goal-setting ACES
57(1)
Approach #3 Covering all the bases
58(1)
Making final choices
59(1)
Exploring Values and Vision
60(5)
Uncovering values you already hold
61(1)
Writing a values statement
61(3)
Writing a vision statement
64(1)
Looking at the Bottom Line: Your Business Model
65(3)
Identifying your business model
65(2)
Aligning your vision with your business model
67(1)
Choosing the Right Business Structure
68(3)
Reviewing the advantages and disadvantages of different structures
68(2)
Getting your business off on the right foot
70(1)
Putting Your Principles into Practice
71(1)
Forms on the CD-ROM
72(3)
Part II Developing Your Plan's Components
75(120)
Chapter 4 Understanding Your Business Environment
77(26)
Zooming In on Your Industry
78(3)
Analyzing your industry's big picture
78(2)
Paying the price of admission
80(1)
Defining Your Customers
81(10)
Developing your customer profile
82(1)
Conducting customer research
82(5)
Sharpening your customer focus
87(1)
Describing your ideal customer
88(2)
Segmenting customers into buyer groups
90(1)
Doing business with business customers
90(1)
Defining and Addressing Market Shifts
91(3)
Charting target market growth patterns
91(1)
Tracking buyer tastes and trends
92(1)
Adapting to changing market conditions
93(1)
Sizing Up Your Competition
94(4)
Using cloak-and-dagger methods
95(1)
Identifying your stealth competitors
96(1)
Staying a step ahead
97(1)
Greening Your Business
98(1)
Measuring Your Online Footprint
99(1)
Forms on the CD-ROM
100(3)
Chapter 5 Charting Your Strategic Direction
103(24)
Assessing Your Capabilities Against the Opportunities and Threats You Face
103(9)
Sizing up your strengths and weaknesses
104(4)
Identifying opportunities and threats
108(2)
Conducting a SWOT analysis
110(2)
Defining Your Business Model
112(7)
Following the money
113(1)
Timing your expenses and income
114(1)
Generating and collecting revenue
115(2)
Putting a price on your products
117(1)
Planning to control costs
117(1)
Creating a business model that works
118(1)
Charting Your Future
119(4)
Understanding your options
120(1)
Planning for growth
120(2)
Planning for bad luck: Crisis management
122(1)
Outlining an Exit Strategy
123(2)
Owner exit strategies
123(1)
Investor exit strategies
124(1)
Forms on the CD-ROM
125(2)
Chapter 6 Describing Your Business and Its Capabilities
127(22)
Introducing Your Business
128(6)
Describing what you're selling
128(2)
Perfecting your elevator speech in the age of Twitter
130(4)
Describing Your Business Capabilities
134(10)
Research and development
135(1)
Operations
136(1)
Distribution and delivery
137(3)
Management
140(1)
Organization
141(3)
Pivoting Your Strategies
144(3)
Making product changes
144(1)
Moving your business
145(1)
Revamping your operations and processes
146(1)
Altering distribution channels
146(1)
Staying Focused on What You Do Best
147(1)
Forms on the CD-ROM
148(1)
Chapter 7 Crafting Your Marketing Plan
149(20)
Marketing at a Glance
150(3)
The big marketing picture
150(1)
The nuts and bolts of a marketing plan
150(2)
The new rules of marketing in a screen-connected world
152(1)
Analyzing Your Market Situation
153(4)
Getting a handle on your market
153(1)
Assessing your competition
154(2)
Forecasting your business climate
156(1)
Setting Marketing Goals and Objectives
157(1)
Defining Your Position and Brand
158(2)
Planning and Activating Your Internet Presence
160(1)
Zooming In On Your Target Market
161(1)
Designing Marketing Strategies
161(6)
Your product strategy
162(1)
Your distribution strategy
163(2)
Your pricing strategy
165(1)
Your promotion strategy
165(2)
Forms on the CD-ROM
167(2)
Chapter 8 Tallying Up Your Financial Situation
169(26)
Decoding Financial Terminology
169(1)
Putting Together an Income Statement
170(5)
Knowing the sections of an income statement
171(3)
Now it's your turn: Creating your income statement
174(1)
Creating Your Balance Sheet
175(7)
Identifying the sections on a balance sheet
175(7)
Building your own balance sheet
182(1)
Constructing a Cash-Flow Statement
182(6)
Section 1 Total funds in
183(2)
Section 2 Total funds out
185(1)
Section 3 Net change in cash position
186(1)
Section 4 Changes in liquid assets
186(1)
Section 5 Net change in cash position
187(1)
Creating your own cash-flow statement
187(1)
Forecasting and Budgeting
188(4)
Your financial forecast
189(2)
The master budget
191(1)
Dealing With Regulations and Taxes
192(1)
Forms on the CD-ROM
193(2)
Part III Tailoring a Business Plan to Fit your Needs
195(86)
Chapter 9 Planning for a One-Person Business
197(24)
Having What It Takes to Succeed in a One-Person Business
198(10)
Eyeing the pros and cons of a solo career
199(1)
Planning for success
199(2)
Avoiding legal hassles
201(1)
Putting a price on what you do
201(7)
Tailoring a Business Plan to Fit Your One-Person Enterprise
208(4)
Company overview
209(1)
Business environment
210(1)
Company description and strategy
210(1)
Financial review
211(1)
Action plan
211(1)
Running Your One-Person Business Like a Business
212(7)
Setting up a workspace
212(1)
Avoiding the pitfalls of working at home
213(1)
Bossing yourself
214(1)
Outsourcing
214(1)
Developing a business network
215(1)
Tapping into social networks
215(2)
Observing local and state regulations
217(1)
Putting your business plan to work
217(2)
Forms on the CD-ROM
219(2)
Chapter 10 Planning for a Small Business
221(14)
Recognizing the Importance of a Plan
222(1)
Preparing Your Small Business Plan
222(7)
Analyzing your business location and the surrounding environment
223(1)
Describing your business and its purpose
224(1)
Plotting your business strategy
225(1)
Staffing and outsourcing
225(1)
Clarifying your financial situation
226(2)
Taking advantage of social media
228(1)
Establishing your action plan
228(1)
Determining a timeline
229(1)
Keeping an Eye on the Business Horizon
229(2)
Growing --- or Not Growing --- Your Small Business
231(1)
Keeping It in the Family
232(1)
Planning to Sell Your Business
233(1)
Forms on the CD-ROM
234(1)
Chapter 11 Planning for an Established Business
235(16)
Purpose-Driven Planning
236(1)
Planning to Raise Capital
236(2)
Bank financing
236(1)
Investor capital
237(1)
Planning to Grow Your Business
238(1)
Planning in Times of Trouble
239(2)
Diagnosing your problems
239(1)
Getting a second opinion
240(1)
Analyzing your current situation
241(1)
Charting a Turnaround
241(3)
Keeping an eye on the clock
242(1)
Focusing on what's doable
242(1)
Getting the right people in the loop
243(1)
Using your plan to communicate
243(1)
Pivoting Your Business
244(4)
Defining the problem you want to solve
244(1)
Assessing the benefits and risks
245(1)
Taking advantage of synergies
246(1)
Getting everybody on board
247(1)
Balancing decisiveness with flexibility
247(1)
Using your customers as a guide
248(1)
Planning for a Merger or Sale
248(2)
Assessing your company's transferability
249(1)
Planning for a change in leadership
250(1)
Forms on the CD-ROM
250(1)
Chapter 12 Planning for a Nonprofit Organization
251(18)
Running a Nonprofit Like a Business
252(7)
Fine-tuning your mission and vision
252(2)
Creating the appropriate structure
254(2)
Setting goals and objectives
256(3)
Organizing to Do Good Work
259(3)
Operations
259(1)
Organization
260(1)
Management
261(1)
Research and development (R&D)
261(1)
Gathering Grants and Courting Donors
262(4)
Finding funding
262(1)
Tailoring your plan to big donors
263(1)
Planning fundraising activities
264(2)
Keeping the Books
266(1)
Managing overhead
266(1)
Putting working cash to work
266(1)
Staying accountable
267(1)
Marketing and Promoting a Nonprofit
267(1)
Forms on the CD-ROM
268(1)
Chapter 13 Planning in a Rapidly Changing World
269(12)
Recognizing the Drivers of Change
270(2)
Identifying economic uncertainties
270(2)
Creating a Technology Plan
272(1)
Managing Changing Customer Expectations
273(4)
Adapting your business-customer interface
273(1)
Responding to changing customer demands and desires
274(3)
Becoming a Change Master
277(3)
Strategizing for turbulent times
277(1)
Changing from within
278(1)
Taking risks
279(1)
Forms on the CD-ROM
280(1)
Part IV Making the Most of Your Plan
281(44)
Chapter 14 Putting Your Plan Together
283(20)
Making a List and Checking It Twice
284(2)
Locating Additional Resources
286(5)
The bookstore and library
286(1)
The Internet
287(1)
Business software
288(1)
Expert advice
289(1)
Self help
290(1)
Starting with a template
290(1)
Assembling Your Planning Team
291(4)
Delegating responsibilities
291(1)
Setting the ground rules
292(1)
Putting first things last
293(1)
Keeping track of it all
294(1)
Targeting Your Plan to Key Audiences
295(4)
Identifying your stakeholders
295(1)
Addressing more than one audience
296(2)
Creating alternate versions of your plan
298(1)
Fitting the Pieces Together
299(3)
Forms on the CD-ROM
302(1)
Chapter 15 Implementing Your Plan
303(14)
Organizing Your Company around Your Business Plan
303(5)
Form meets function
304(1)
Duties and responsibilities
305(2)
Systems and procedures
307(1)
Getting Team Buy-In
308(7)
Distributing your plan
308(1)
Guiding and motivating remote employees
309(2)
Leading effectively
311(1)
Sharing the vision
311(1)
Encouraging pride of ownership
312(1)
Developing employee skills
313(2)
Nurturing Tomorrow's Leaders
315(1)
Forms on the CD-ROM
316(1)
Chapter 16 Keeping Your Plan Current
317(8)
Identifying Critical Metrics
318(2)
Monitoring Your Situation
320(3)
Encouraging feedback
320(2)
Listening to customers
322(1)
Planning for Change
323(1)
Forms on the CD-ROM
324(1)
Part V The Part of Tens
325(14)
Chapter 17 Ten Signs That Your Plan May Need an Overhaul
327(6)
Costs Rise, Revenues Fall
327(1)
Sales Figures Head South
328(1)
You Don't Meet Financial Projections
328(1)
Employee Morale Sags
329(1)
Key Projects Fall Behind Schedule
329(1)
New Competitors Appear
329(1)
Technology Shakes Up Your World
330(1)
Important Customers Defect
330(1)
Business Strategy Does a 180
331(1)
Growth Is Out of Your Control
331(2)
Chapter 18 Ten Questions to Answer Before You Finish Your Business Plan
333(6)
Does the Plan Realistically Assess Your Business Idea?
333(1)
Does the Plan Adequately Describe Your Customers and What They Want?
334(1)
Does the Plan Establish Specific Timelines?
334(1)
Do the Financials Add Up?
334(1)
Does the Plan Spell Out Specific Goals and Objectives?
335(1)
Will Your Plan Guide and Inspire Employees?
335(1)
Is the Writing Clear and Jargon-Free?
335(1)
Is the Plan Concise?
336(1)
Does Your Strategy Allow for the Unexpected?
336(1)
What Would Your Competitors Think?
337(2)
Appendix A About the CO
339(8)
System Requirements
339(1)
Using the CD
340(1)
What You'll Find on the CD
340(5)
Author created material: Business plan forms
340(4)
Other software
344(1)
Troubleshooting
345(2)
Index 347