| Preface |
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xiii | |
| Introduction |
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xvii | |
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Invention Development and Design |
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3 | (16) |
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4 | (1) |
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4 | (1) |
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5 | (4) |
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9 | (4) |
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Ongoing Evaluation and Research |
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13 | (6) |
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Design and Development Strategy |
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19 | (32) |
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Three Keys to Developing Inventions |
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19 | (2) |
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The Strategic Guide System |
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21 | (3) |
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Seven Benchmarks to Profit |
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24 | (3) |
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Benchmark #1: Protect Your Idea |
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27 | (2) |
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Benchmark #2: Conduct a Patent Search |
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29 | (1) |
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Benchmark #3: Evaluate Marketability |
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30 | (3) |
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Guiding Principles for Evaluating Marketability |
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33 | (3) |
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Benchmark #4: Learn About Manufacturing |
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36 | (1) |
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Benchmark #5: Prototype Your Invention |
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37 | (2) |
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Establish Prototyping Partnerships |
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39 | (6) |
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Benchmark #6: Secure Marketing |
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45 | (1) |
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Benchmark #7: Write and File Patent Applications |
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46 | (2) |
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Last but not Least . . . Improve Your Invention |
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48 | (3) |
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Customer-Driven Innovation |
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51 | (32) |
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The Customer Driven Philosophy |
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51 | (4) |
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55 | (4) |
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59 | (9) |
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Making Inventions People Friendly |
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68 | (4) |
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The Best Kept Secrets of Great Inventions |
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72 | (11) |
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Assessment, Assistance, and Problem Solving |
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83 | (20) |
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84 | (4) |
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88 | (1) |
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Measuring Your Assessments |
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89 | (1) |
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90 | (7) |
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97 | (1) |
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98 | (5) |
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103 | (24) |
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103 | (1) |
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104 | (1) |
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What Rights Do Patents Grant? |
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105 | (1) |
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105 | (1) |
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Requirements for Granting Patents |
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106 | (2) |
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Related Forms of Intellectual Property |
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108 | (3) |
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Patent Laws and Processes |
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111 | (16) |
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127 | (34) |
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128 | (3) |
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131 | (1) |
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132 | (1) |
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What You Do Not Want to Patent |
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133 | (2) |
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135 | (4) |
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139 | (7) |
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Writing and Filing Strategies |
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146 | (9) |
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Prosecuting Patent Applications |
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155 | (3) |
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Patent Quality Management |
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158 | (3) |
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Writing Patent Applications |
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161 | (28) |
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Strategy for Writing a Utility Patent Application |
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161 | (4) |
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Writing a Patent Application |
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165 | (12) |
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177 | (5) |
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Completing and Reviewing a Provisional Application |
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182 | (1) |
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183 | (3) |
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186 | (1) |
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21st Century Strategic Plan |
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187 | (2) |
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189 | (12) |
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Knock-Offs and Patent Infringement |
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189 | (3) |
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Patent Infringement Strategy |
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192 | (9) |
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Part 3 MARKETING & MANUFACTURING |
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201 | (26) |
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The Right Invention Marketing Philosophy |
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201 | (6) |
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The Niche Marketing Philosophy |
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207 | (3) |
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210 | (4) |
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Creating a Price Structure |
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214 | (4) |
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Building Barriers to Entry |
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218 | (2) |
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220 | (4) |
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Marketing-Related Buying Influences |
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224 | (3) |
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Marketing and Manufacturing Strategy |
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227 | (44) |
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Two Strategies and Seven Approaches |
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228 | (2) |
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Financing Your Inventions |
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230 | (7) |
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Strategy Is a Team Effort |
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237 | (3) |
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240 | (6) |
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Finding and Interviewing Manufacturers and Marketers |
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246 | (8) |
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Confidentiality Agreements |
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254 | (7) |
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Business Plans and Prospectuses |
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261 | (10) |
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271 | (26) |
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Reliable, Cost-Effective Manufacturing |
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272 | (6) |
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Choosing Domestic or Foreign Partners |
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278 | (7) |
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Finding, Interviewing, Evaluating Manufacturers |
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285 | (12) |
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297 | (14) |
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Your Sales/Marketing Objectives |
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298 | (1) |
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299 | (1) |
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300 | (7) |
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307 | (4) |
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311 | (14) |
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The Launch Is a Three-Phase Process |
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312 | (1) |
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Phase One: The Market Approves the Final Prototype |
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312 | (1) |
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Phase Two: Consumer Trials and Test Marketing |
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313 | (4) |
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317 | (1) |
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Continuos Improvement to Ensure Product Longevity |
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318 | (7) |
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325 | (20) |
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325 | (3) |
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328 | (2) |
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330 | (12) |
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342 | (3) |
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345 | (18) |
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Your Licensing Objectives |
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345 | (6) |
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Exclusivity, Nonexclusivity, and Variables |
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351 | (12) |
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363 | (18) |
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363 | (4) |
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367 | (6) |
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Objections From the Licensee |
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373 | (7) |
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Human Nature and Licensing |
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380 | (1) |
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381 | (2) |
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383 | (12) |
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The Strategic Guide Chart |
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384 | (3) |
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Inventor Books, Materials, and Software |
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387 | (1) |
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Innovation and Intellectual Property Workshops and Training |
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388 | (1) |
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Government Assistance and Inventor Organizations |
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388 | (1) |
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Helpful Inventor Links and Resources |
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389 | (1) |
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Licensing and Marketing Contacts |
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389 | (4) |
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393 | (1) |
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Prototyping and Manufacturing |
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394 | (1) |
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Product Design and Manufacturing Assistance |
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394 | (1) |
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Patent Attorneys and Agents |
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394 | (1) |
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394 | (1) |
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394 | (1) |
| About the Author |
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395 | (2) |
| Index |
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397 | |