Table of Contents for How to Prepare a Business Plan


Acknowledgements vii
Introduction 1(3)
1 Writing a business plan 4(13)
Clarity
4(1)
Brevity
5(1)
Logic
5(1)
Truth
5(1)
Figures
5(1)
Designing the business plan
5(1)
Deciding how much to write
6(1)
Getting down to it
6(1)
How to set about it
7(1)
Tackling each section
7(10)
2 Simple cash flow forecasts 17(17)
Is a cash flow forecast of any real use?
18(1)
Principles to observe when filling in a simple cash flow form
19(12)
The break-even analysis
31(3)
3 The very small business 34(20)
Example 3.1: Alexander Battersby
36(14)
Example 3.2: Nicola Grant
50(4)
4 Retail and catering 54(25)
Example 4.1: Flurry Knox
59(4)
Example 4.2: Robert Herrick and Deirdre Williams
63(9)
Catering
72(1)
Example 4.3: Osbert Wilkinson
73(6)
5 Manufacturing 79(20)
Example 5.i: Marcus Garside
80(1)
Example 5.2: Rosemary Rambler and Muriel Tonks
81(11)
Example 5.3: James Turbotte, Brian Fletcher and Julian Watchman
92(7)
6 Expanding a business 99(19)
Example 6.1: John S Brook
103(6)
Example 6.2: Kenneth Jackson Allen and Anthony Kevin Spooner
109(4)
Example 6.3: George Weston
113(5)
7 The market 118(6)
Example 7.1: Norbury Williams
123(1)
8 Planning the borrowing 124(9)
9 How not to write a business plan - or run a business 133(7)
10 Maintaining the plan 140(8)
11 Small business and the trade cycle 148(6)
12 Monitoring progress 154(18)
Example 3.1: Alexander Battersby
156(3)
Example 5.2: Rosemary Rambler and Muriel Tonks
159(6)
Example 3.2: Nicola Grant
165(1)
Example 4.2: Robert Herrick and Deirdre Williams
165(4)
Example 4.3: Osbert Wilkinson
169(1)
Example 5.1: Marcus Garside
170(1)
Example 5.3: Turbotte Manufacturing Company
171(1)
Postscript 172(1)
Where to go for further advice 173(4)
Appendix 1: Help for small businesses 177(5)
Appendix 2: Useful names, addresses and websites 182