Table of Contents for How to Prepare a Business Plan


Acknowledgements vii
Introduction 1
1. Writing a business plan
5
Clarity
5
Brevity
6
Logic
6
Truth
6
Figures
6
Designing the business plan
6
Deciding how much to write
7
Getting down to it
7
How to set about it
8
Tackling each section
8
2. Simple cash flow forecasts
17
Is a cash flow forecast of any real use?
18
Principles to observe when filling in a simple cash flow form
19
The break-even analysis
28
3. The very small business
30
Example 3.1: Alexander Battersby
31
Example 3.2: Nicola Grant
41
4. Retail and catering
46
Example 4.1: Flurry Knox
50
Example 4.2: Robert Herrick and Deirdre Williams
55
Catering
63
Example 4.3: Osbert Wilkinson
65
5. Manufacturing
72
Example 5.1: Marcus Garside
72
Example 5.2: Rosemary Rambler and Muriel Tonks
74
Example 5.3: James Turbotte, Brian Fletcher and Julian Watchman
85
6. Expanding a business
93
Example 6.1: John S Brook
96
Example 6.2: Kenneth Jackson Allen and Anthony Kevin Spooner
101
Example 6.3: George Weston
106
7. The market
112
Example 7.1: Norbury Williams
116
8. Planning the borrowing
118
9. How not to write a business plan -- or run a business
126
10. Maintaining the plan 132
11. Small business and the trade cycle 139
12. Monitoring progress 144
Example 3.1: Alexander Battersby
145
Example 5.2: Rosemary Rambler and Muriel Tonks
148
Example 3.2: Nicola Gram
154
Example 4.2: Robert Herrick and Deirdre Williams
157
Example 4.3: Osbert Wilkinson
159
Example 5.1: Marcus Garside
160
Example 5.3: Turbotte Manufacturing Company
161
13. Postscript 163
Where to go for further advice 165
Appendix 1: Help for small businesses 168
Appendix 2: Useful names, addresses and websites 173