Table of Contents for How to Write Reports & Proposals


Acknowledgements vii
Introduction: pitfalls and opportunities 1(5)
1. What makes good business writing? 6(14)
The hazards of communication
6(1)
Serious, and very serious
7(2)
Why have a report?
9(1)
Readers' expectations
10(2)
The readers' perspective
12(3)
Powerful habits
15(1)
Earning a reading
15(2)
The rewards of excellence
17(1)
A significant opportunity
18(2)
2. Creating a good report 20(13)
Setting clear objectives
20(2)
A sound structure
22(2)
First, the beginning
24(2)
The middle
26(3)
The end
29(1)
After the end
30(3)
3. Preparing to write 33(17)
Why this report?
35(2)
Research prior to preparation
37(1)
A systematic approach
38(12)
4. The power of language 50(19)
Cultivating a style
50(1)
Readers' expectations
51(5)
Readers' dislikes
56(1)
The writer's approach
57(2)
Use of language
59(1)
Making language work for you
60(2)
Mistakes to avoid
62(3)
Following the rules
65(2)
Style
67(2)
5. Dealing with numbers 69(10)
Action to help
70(1)
Methods of presenting numbers clearly
71(4)
The contribution of language
75(4)
6. Making proposals persuasive 79(26)
A cumulative process
79(2)
A key stage
81(1)
Persuasive technique
81(1)
The don'ts
82(1)
The dos
83(2)
Quotations versus proposals
85(1)
Choice of format
85(3)
Timing
88(1)
Proposal content
89(6)
Checklist
95(2)
Covering letters
97(3)
The presentation of proposals
100(2)
Earn attention
102(3)
7. The contribution of presentation 105(10)
How the pages look
106(5)
The exhibits
111(1)
Other options for inclusion
112(1)
Overall packaging
113(2)
Afterword 115