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Part I: Laying the Foundation for Your Plan. |
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Chapter 1: Starting Your Planning Engine. |
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Chapter 2: Generating a Great Business Idea. |
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Chapter 3: Defining Your Business Purpose. |
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Part II: Developing Your Plan’s Components. |
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Chapter 4: Understanding Your Business Environment. |
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Chapter 5: Charting Your Strategic Direction. |
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Chapter 6: Describing Your Business and Its Capabilities. |
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Chapter 7: Crafting Your Marketing Plan. |
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Chapter 8: Deciphering and Presenting Your Financial Situation. |
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Part III: Tailoring a Business Plan to Fit Your Needs. |
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Chapter 9: Planning for a One-Person Business. |
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Chapter 10: Planning for a Small Business. |
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Chapter 11: Planning for an Established Business. |
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Chapter 12: Planning for a Nonprofit Organization. |
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Chapter 13: Planning for an E-Business. |
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Part IV: Making the Most of Your Plan. |
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Chapter 14: Putting Your Plan Together. |
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Chapter 15: Putting Your Plan to Work. |
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Part V: The Part of Tens. |
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Chapter 16: Ten Signs That Your Plan Might Need an Overhaul. |
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Chapter 17: Ten Ways to Evaluate a New Business Idea. |
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Chapter 18: Ten Ways to Fund Your Business Plan. |
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Chapter 19: Ten Things to Know about Venture Capital. |
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Chapter 20: Ten Ways to Use Your Business Plan. |
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