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Preface-Who Should Read This Book. |
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Introduction-When Bad Things Happen to Good Causes. |
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| PART ONE: WHY YOU REALLY OUGHT TO MAKE CHANGES IN YOUR FUNDRAISING PROGRAM. |
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1. What History Teaches Us. |
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2. A Proven Way to Anticipate the Future. |
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3. Three Scenarios for Economic Recovery. |
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4. Three Possible Fundraising Strategies. |
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5. Identify a Winning Strategy. |
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| PART TWO: HOW YOU CAN FACE THE PRESENT MORE CALMLY AND THE FUTURE WITH CONFIDENCE. |
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6. Reassess the Whole Ball of Wax: Fundraising, Marketing, Communications. |
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7. Strengthen Your Case for Giving. |
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8. Be Content with One in the Hand? Forget the Two That May Be in the Bush. |
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9. Cut Costs with a Scalpel, Not an Ax. |
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10. Fish Where the Big Fish Are. |
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11. Stay Close to Your Donors. |
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12. Get Personal with Your Donors. |
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13. Step Up Your Efforts Online. |
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14. Break Down the Silos. |
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15. Summary: Nine Practical Steps Toward Peace of Mind. |
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