Table of Contents for Fundraising When Money Is Tight : A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future


Preface-Who Should Read This Book.
Acknowledgments.
About the Author.
Introduction-When Bad Things Happen to Good Causes.
PART ONE: WHY YOU REALLY OUGHT TO MAKE CHANGES IN YOUR FUNDRAISING PROGRAM.
1. What History Teaches Us.
2. A Proven Way to Anticipate the Future.
3. Three Scenarios for Economic Recovery.
4. Three Possible Fundraising Strategies.
5. Identify a Winning Strategy.
PART TWO: HOW YOU CAN FACE THE PRESENT MORE CALMLY AND THE FUTURE WITH CONFIDENCE.
6. Reassess the Whole Ball of Wax: Fundraising, Marketing, Communications.
7. Strengthen Your Case for Giving.
8. Be Content with One in the Hand? Forget the Two That May Be in the Bush.
9. Cut Costs with a Scalpel, Not an Ax.
10. Fish Where the Big Fish Are.
11. Stay Close to Your Donors.
12. Get Personal with Your Donors.
13. Step Up Your Efforts Online.
14. Break Down the Silos.
15. Summary: Nine Practical Steps Toward Peace of Mind.
Reading List.
Index.