Table of Contents for The Charismatic Organization : Eight Ways to Grow a Nonprofit That Builds Buzz, Delights Donors, and Energizes Employees


Foreword by Jonathan M. Tisch.
Acknowledgments.
The Authors.
1. Organizations with Charisma: An Introduction.
Charismatic Organizations.
Old Paradigms.
What Makes a Charismatic Organization?.
2. How Social Capital Builds Charisma.
City Year’s Social Capital.
Defining Social Capital.
The Power of Social Capital.
Lessons from the Progressive Era.
Today’s Nonprofit Environment.
PART ONE: BUILDING A CHARISMATIC ORGANIZATION: A STRONG CORE.
3. Mission Motivation.
Mission Matters.
A Compelling Mission.
Infusing the Mission: Honest Tea.
Unity Through Purpose: Tufts University.
Lessons for Leaders.
4. Can-Do Culture.
What Is Culture?.
Why Culture Matters.
The Impact of Culture on Performance.
Where Culture Comes From: The OPX Story.
Communicating Culture: City Year.
Lessons for Leaders.
5. Data-Driven Decision Making.
Data Matters.
Data-Driven Culture.
A Road Map and Other Tools.
Evaluation.
Lessons for Leaders.
6. Purposeful Innovation.
Innovation.
Disruptive and Sustaining Innovation.
Why Innovate.
Challenges for Nonprofit Innovators.
Building the Capacity for Innovation.
One Organization?s Innovation Process: Citizen Schools.
Systems for Innovation.
Lessons for Leaders.
7. People-Focused Management.
The Power of People.
Hiring the Right People.
The Wrong People.
Keeping the Right People.
Volunteers.
The Board.
Lessons for Leaders.
PART TWO: USING CHARISMA: GROWING A COMMUNITY OF SUPPORT.
8. Compelling Communications.
Why Communication Matters.
The Right Tools.
Getting the Story Right: Raw Materials.
Getting the Word Out: Tools for Communicating.
Make the Office Speak.
Lessons for Leaders.
9. Active Outreach.
Reaching Out.
Making Connections.
Welcoming Visitors: Lessons from Religious and Education Institutions.
A Model Visitors Program: City Year.
Lessons for Leaders.
10. Meaningful Involvement.
Involvement with Meaning.
Involvement Strategies.
Lessons for Leaders.
11. Lessons for Leaders: Concluding Thoughts.
Notes.
Index.