Table of Contents for Start-Up of You : Adapt to the Future, Invest in Yourself, and Transform Your Career


1 All Humans Are Entrepreneurs
1(24)
The New World Of Work
4(4)
Why The Start-Up Of You
8(1)
Why Us?
9(3)
Why The Urgency?
12(7)
Sixty to Zero
14(3)
Detroits Are Everywhere
17(2)
The Path To The Future
19(6)
The Start-up of You Mind-set: Permanent Beta
21(2)
The Start-up of You Skill Set
23(2)
2 Develop A Competitive Advantage
25(22)
Three Puzzle Pieces Inform Your Direction And Competitive Advantage
30(8)
Your Assets
31(2)
Your Aspirations and Values
33(3)
The Market Realities
36(2)
Fit The Pieces Together
38(9)
All Advantages Are Local: Pick a Hill That Has Less Competition
41(6)
3 Plan To Adapt
47(34)
Adaptive Start-Ups, Adaptive Careers
52(6)
Abz Planning
58(23)
Plan A Almost Ready, Aim, Fire, Aim, Fire, Aim, Fire...
64(4)
Plan B Pivot As You Learn
68(2)
When to Pivot: To Pursue Upside or Avoid Downside
70(4)
Where to Pivot: To an Adjacent Niche, Something Different but Related
74(1)
How to Pivot: Start It on the Side
75(1)
Plan Z Jump On Your Lifeboat And Regroup
76(5)
4 It Takes A Network
81(60)
Iwe (I to the We): You and Your Team
86(2)
Context Matters: Relationship Building in Professional Life
88(3)
Build Genuine Relationships
91(5)
The Structure And Strength Of Your Existing Network
96(25)
Professional Allies
97(7)
Weak Ties and Acquaintances: Expand the Breadth of Your Network
104(6)
Your Extended Social Network: Second- and Third-Degree Connections
110(8)
The Best Professional Network: Cohesive and Diverse
118(3)
How To Strengthen And Maintain Your Network
121(20)
In Touch and Top of Mind
125(6)
Navigate Status Dynamics When Dealing with Powerful People
131(5)
When to Let Go
136(5)
5 Pursue Breakout Opportunities
141(32)
Mind On Fire: Be Curious
147(2)
How To Find And Generate Career Opportunities
149(24)
Court Serendipity and Good Randomness
149(4)
Connect to Human Networks: Groups and Associations of People
153(9)
Do the Hustle
162(11)
6 Take Intelligent Risks
173(20)
Assessing And Managing Risk
177(8)
Pursue Opportunities Where Others Misperceive the Risk
182(3)
Short-Term Risk Increases Long-Term Stability
185(8)
7 Who You Know Is What You Know
193(28)
Navigate Professional Challenges With Network Intelligence
196(16)
How to Pull Intelligence from Your Network
199(4)
Pose Questions to Your Entire Network
203(1)
Target Direct Questions to Specific Individuals
204(3)
Ask Good Questions
207(3)
Occasion Serendipity
210(2)
Synthesize Information Into Actionable Intelligence
212(9)
Conclusion 221(6)
Connect with Us 227(2)
Further Reading 229(8)
Acknowledgments 237(2)
Notes 239(10)
Index 249