| Acknowledgments |
|
vii | |
| Introduction |
|
1 | (10) |
|
One The Big Picture: The Alignment Framework |
|
|
11 | (12) |
|
Two From Strategic Intent to Tactical Action: Vertical Alignment |
|
|
23 | (20) |
|
Three Energizing People: Employee Engagement |
|
|
43 | (18) |
|
Four Getting to "Wow!": Horizontal Alignment |
|
|
61 | (28) |
|
Five Better and Better: Continuous Process Improvement |
|
|
89 | (20) |
|
Six Social Media as an Alignment Tool |
|
|
109 | (14) |
|
Seven Culture: The Secret Sauce |
|
|
123 | (20) |
|
Eight Rapid Realignment: Methods and Tools |
|
|
143 | (20) |
|
Nine The Enterprise Effect: The Ultimate Expression of Alignment |
|
|
163 | (24) |
| Epilogue |
|
187 | (4) |
| Appendix: Implementing the Alignment Assessment Tool: A Case Example |
|
191 | (12) |
| Notes |
|
203 | (4) |
| Index |
|
207 | |