Reviews for To Sell Is Human : The Surprising Truth About Moving Others
AudioFile Reviews 2013 March
Daniel Pink says that selling is really any type of influence: doctors influencing patients, teachers influencing students, or any effort to persuade or change someone. With snappy, conversational writing, he offers a tidy way to understand all kinds of influence and shows how to sharpen such efforts through the use of empathy, focused communication, and a genuine desire to clarify needs and be helpful. Daniel Pink's enthusiastic performance makes this broader way of looking at sales sound appealingly revolutionary. He's utterly spontaneous as he moves from one idea to the next, restating the big picture as he goes and capping his insights with easy-to-remember summaries and recommendations. With the author's engaging reading making the research findings sound as entertaining as the storytelling, this is a one-of-a-kind audio. T.W. (c) AudioFile 2013, Portland, Maine
Library Journal Express Reviews
Pink (Drive; A Whole New Mind) successfully narrates his examples and research confirming that what he calls "non-sales salespersons" (i.e., the bulk of us) regularly persuade, convince, and influence others to give up something in exchange for something else. As they move others to uncover unknown challenges, modern salespersons are problem finders. The final third of the book is a practical how-to manual for "selling" your ideas using the contemporary sales ABC's (attunement, buoyancy, clarity), with six modern elevator-pitch outlines. Verdict This title should be of interest to anyone who is not a professional salesperson but who wishes to communicate and convince more effectively. [The Riverhead hc was a New York Times best seller.--Ed.]--M. Gail Preslar, formerly with Business Lib., Eastman Chemical Co., Kingsport, TN (c) Copyright 2013. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.