Reviews for Right-Brain Business Plan : A Creative, Visual Map for Success


Book News Reviews
Lee, a coach and workshop facilitator, empowers readers to create a viable, visual business plan, relying on the imagination and intuition of the artistic, visionary side of the brain. The approach will be especially useful to artists, designers, healers, therapists, body work practitioners, and other creative entrepreneurs. Illustrated color worksheets and step-by-step instructions guide readers through steps for clarifying business values and goals, understanding the competition, identifying customers, and making plans for funding, marketing, and networking. The book's glossary defines traditional left-brain business terms and gives them new right-brain names used in the book; for example, the financial plan is a moola map, and the mission statement is a passion and purpose proclamation. The book's reader-friendly color layout includes color photos and illustrations, exercises and action steps, reflection prompts, and examples of visual plans from 22 right-brained entrepreneurs. Print and nonprint resources are listed, along with websites for entrepreneurs profiled. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

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Kirkus Reviews 2011 March #1

Come equipped with scissors, glue sticks and markers for this unorthodox approach to small-business planning.

San Francisco Bay area-based life coach Lee's debut aims to jumpstart a hemispheric revolution in readers' heads. A refugee from the corporate world, the author provides a colorful and unusual guide to unleashing the powers of the right-brain, where nonlinear, artistic thinking resides. Without delving too much into neurology, Lee prescribes quasi-meditational brainstorms to help prospective business planners get in touch with their most creative and intuitive selves. She encourages readers to express the resulting visions through pictures and graphics snipped from magazines, glued onto poster boards and awash in boldly penned motivational messaging. Everything here is designed to spur right-brain directed action, and Lee treats the other essentials of business planning in the same manner. Her you-can-do-it writing style is sometimes cloying, though it's in line with her joyful positivity and intention to live life in high definition. Everything fits nicely with her own small business, where clients pay for some of the very same information she's included here.

While not likely to be a roadmap for Fortune 500 executives trapped in a left-brain dominated world, Lee's book might be a lifeline for those with a dream and an entrepreneurial scheme but a phobia of conventional business planning.

 

Copyright Kirkus 2011 Kirkus/BPI Communications.All rights reserved.

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