Biography for Business Plans Kit for Dummies


WILEY

Steven D. Peterson, PhD, is the senior partner and founder of the management tool development company, Strategic Play Technologies. He is the co-author of Business Plans For Dummies. Peter Jaret, PhD, has published widely on business, health, and the environment. Barbara Findlay Schenck is a nationally recognized marketing specialist and the author of several books, including Small Business Marketing Kit For Dummies, 3rd Edition.



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