Peter Jaret has written for Newsweek, National Geographic, Health, Men's Journal, Reader's Digest, and dozens of other magazines. He's the author of In Self-Defense: The Human Immune System and Active Living Every Day. He has developed brochures, white papers, and annual reports for the Electric Power Research Institute, Lucas Arts, The California Endowment, WebMD, BabyCenter, Stanford University, Collabria, Home Planet Technologies, and others. In 1992, he received the American Medical Association's first-place award for medical reporting. In 1997, he won the James Beard Award for food and nutrition writing. He holds degrees from Northwestern University and the University of Virginia.
Barbara Findlay Schenck built upon the great work of Peterson and Jaret as she wrote this second edition of Business Plans Kit For Dummies, which is updated throughout to include current business planning advice and all-new emphasis on the topics of greatest concern to today's entrepreneurs, business owners, CEOs, and investors. She's a successful business owner, marketing consultant, author of Small Business Marketing For Dummies, and co-writer of the Edgar Award-nominated memoir Portraits of Guilt. She has worked internationally in community development, served as a college admissions director and writing instructor in Hawaii, founded an advertising agency in Oregon, and has helped organizations large and small to plan and manage successful marketing and management programs. You can contact her at BFSchenck@aol.com.