| Imprint: |
Novato, Calif. : New World Library, c2011. |
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| ISBN: |
9781577319443 (pbk. : alk. paper) 1577319443 (pbk. : alk. paper) |
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| Call number: |
658.401 LEE |
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| Physical description: |
223 p. : col. ill. ; 23 cm. |
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| Subject: |
Business planning.
Creative ability in business.
Creative thinking.
Entrepreneurship.
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| Note: |
Includes bibliographical references and index. |
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| Contents note: |
Starting from the top: the skinny on the right-brain business plan process and structure -- Crafting your business vision and values: where is your business headed, and what do you and your company stand for? -- Painting your business landscape: it's a big world out there; where do you and your business fit in? -- Getting the word out with marketing: find and connect with your perfect customers -- Managing the moola - color by numbers: develop a financial plan with fun and flair -- Corralling your creative cohorts: build a creative playground of business support so you don't have to go it alone -- Action planning - where the rubber meets the road: make your plan real with goals, strategies, and action steps -- Weaving it all together: put the finishing touches on your right-brain business plan -- Maintaining the magic and momentum: keep your right-brain business plan alive. |
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| Item availability |
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